Advocating in the Age of COVID: Best Practices
By: Cornerstone Government Affairs
As you manage how meetings have changed in the age of COVID-19, consider these best practices as you connect with policymakers in the age of COVID-19:
Before the Meeting
- Email materials that you will use during the meeting, such as one-pagers, one day in advance. Make sure you have the materials handy during the meeting so you can resend them if necessary.
- Know your technology. Especially with video, different platforms have different features. Do a test run with your team so everyone feels comfortable.
- Establish your speaking order. Interruptions are the bane of socially distanced meetings, especially by phone. Limit them by planning ahead and knowing who will speak when.
- Join the video/call a few minutes before the meeting is scheduled to begin to work out any technical issues.
- Seek explicit permission from the official or staffer with whom you are meeting if you want to record the call or video.
During the Meeting
- Begin by having everyone introduce themselves. It’s basic etiquette and also serves as a sound check.
- Be present. It’s easy to get distracted when you’re not meeting face to face. Distance yourself from pets, children and any phone or computer screens that aren’t necessary for the meeting.
- Mute yourself when you’re not speaking and remind others to do the same.
- Remember to state your name each time you begin to speak.
- Get to the point and keep the meeting short. There are no more handshakes, no more settling into seats around a table. If your typical in-person meeting lasted about 20 minutes, plan on 15 minutes for your typical phone/video meeting.
Special Tips for Phone Meetings
- Use a script! No one can see if you’re reading from a computer screen or piece of paper, so use that to your advantage. Script out “asks” and answers to difficult questions. Use a script to facilitate smooth transitions between speakers.
- Make sure you don’t sound scripted. Read your script aloud to yourself first. If it doesn’t sound natural, rewrite and keep practicing.
- You won’t have the benefit of body language or nonverbal cues on the phone. Try to maximize engagement by avoiding long monologues and building in occasional breaks to ask if the staffer has any questions. If you’re using a script, designate in writing where to take a pause.
Special Tips for Video Meetings
- Use basic tricks of the trade to present yourself in the best possible way visually:
- Raise your webcam to eye level
- Light your foreground, so your face is not silhouetted
- Don’t be Will Reeve; wear pants
- If using a virtual background, it should strike the appropriate tone
- If using a physical background (such as a home office), remove anything distracting or use the “blur” feature available on some platforms
- Keep it simple, and don’t use more technology than you need. You probably won’t use many features built into video conferencing platforms in most advocacy meetings with staffers or elected officials. Know what you want to say and who will say it, and stick to your plan.
Staffers may prefer to talk by phone rather than video. Don’t take it personally. Elected officials, on the other hand, may prefer video. Traditional retail politicking is more challenging these days; video is the next best thing. Either way, be gracious. These are new and trying times for everyone, and elected officials’ offices are juggling countless asks and constituent needs while adjusting to this new normal. Be sure to thank them for their time and attention.
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This week marks an important milestone for workforce development in the U.S. life sciences sector: the official launch of the Life Sciences Workforce Collaborative (LSWC) . Formerly known as the Coalition of State Bioscience Institutes (CSBI) , LSWC premiered at the 2025 BIO International Convention as a new national nonprofit—building on over a decade of state and regional leadership to expand industry-aligned solutions for talent development. As the life sciences industry confronts evolving technologies, shifting economic headwinds, and persistent workforce challenges - including specialized talent needs, unmet demand for skilled biomanufacturers, positioning for future growth —LSWC offers a unified platform to scale solutions, support workforce readiness, and strengthen public-private partnerships across the country. Just out of the gate, the new organization is pleased to announce a major insight-driven release later this month: the upcoming 2025 National Life Sciences Workforce Trends Report , produced in partnership with TEConomy Partners and the NSF-funded InnovATEBIO National Biotech Education Center . Comprised of data from over 700 life science companies and 2.9 million job postings, the report will go live on June 24, 2025. Why This Matters The newly launched LSWC builds on more than a decade of trusted collaboration among 50+ state, regional and national life science organizations and workforce partners. Its mission: to align, advise, and accelerate talent development efforts across the entire life sciences talent pipeline—from middle school to mid-career--to build a competitive life sciences workforce. Next week, the LSWC will launch the 2025 National Workforce Trends Report, the organization’s flagship effort. Now in its seventh edition, this biennial report draws on: Responses from over 500 companies across 30 states and Puerto Rico Interviews with over 200 life science executives Analysis of 2.9 million unique job postings across the U.S. from the last four years The report is the definitive source for understanding the real-world trends shaping hiring, upskilling, and STEM education engagement across the life sciences ecosystem. More to come next week. What Comes Next In the weeks ahead, we’ll be working with our partners to roll out media toolkits, schedule events, and activate coordinated campaigns to bring visibility to both the LSWC launch and the report. We are deeply grateful to our investor-level supporters—AZBio/AZ Advances, BioNJ, BioUtah, California Life Sciences, Georgia Life Sciences/Institute, Colorado Bioscience Association/Institute, MichBio, NewYorkBIO/Institute, Ohio Life Sciences, Oregon Bioscience Association, SCbio, and Southern California Biomedical Council (SoCalBio)—LSWC partners and connectors, and to every organization that has shaped this initiative from the ground up. Together, we are building a stronger, competitive, and future-ready workforce—one that ensures the U.S. remains the global leader in biotechnology, biomanufacturing, and life sciences innovation. Stay tuned and learn how you can partner with us to advance the life sciences workforce. Learn more at: www.LifeSciencesWorkforce.org For media inquiries: connect@lifesciencesworkforce.org
GLS has been named a new Spoke Member of the ARPA‑H Customer Experience Hub—ARPA‑H’s patient‑centric network dedicated to embedding real-world user insights and representation into health innovation. As part of the nationwide ARPANET‑H hub‑and‑spoke initiative (with hubs in Dallas, Boston, and D.C.), Georgia Life Sciences will help prioritize inclusive design, usability testing, and equitable trial participation in next-gen therapies.
